KnowYour.Fish: Seafood Traceability Software
Bringing end-to-end verified traceability to the seafood supply chain
Bringing end-to-end verified traceability to the seafood supply chain
KnowYour.Fish was designed to help sustain commercial fishing – now and in the future – by making it possible to verify your seafood’s journey from boat to plate.
We work directly with fisheries and harvesters, using verified catch data from the original harvest, to track seafood all the way to the end retailer, restaurant, or consumer. Each participant in the supply chain interacts with KnowYour.Fish and the information they provide creates a unique CatchID that is a statement of traceability providing species, story, and chain of custody details including harvest dates, temperatures at the time of catch, and shipment details. KnowYour.Fish also incorporates recognized sustainability rankings and certifications.
In essence, a CatchID is like a passport for your fish. It includes everything you need to know about your fish – what it is, where it’s from, and everywhere it’s been on its journey from boat to plate.
Each unique catch is assigned a CatchID that can be traced through the supply chain. This level of detail empowers buyers and customers who value sustainable seafood and fishing practices to discover and verify the journey of their seafood. With seafood fraud a growing concern, CatchIDs make it possible to know exactly what you’re buying and who you’re buying it from and support sustainable seafood purchasing decisions.
CatchIDs are used to support and verify seafood purchasing decisions. Each unique catch is assigned a CatchID that can be traced throughout the supply chain. Your customer will be empowered to look up your CatchIDs to learn more about the sustainable and traceable seafood they are purchasing.
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