KnowYour.Fish: Seafood Traceability Software

Bringing end-to-end verified traceability to the seafood supply chain

Helping seafood businesses of all sizes build a transparent and sustainable supply chain 

KnowYour.Fish was designed to help sustain commercial fishing – now and in the future – by making it possible to verify your seafood’s journey from boat to plate.

KnowYour.Fish is designed for: 

Fishing Industry:

  • Commercial fishers and harvesters who prioritize sustainable practices and want to work with others who do the same
  • Commercial fisheries who need a cost-effective, easy-to-use traceability solution

Seafood Supply Chain:

  • NGOs focused on sustainability, transparency,  and traceability within the commercial fishing industry  
  • Suppliers who need a solution for tracking orders and ensuring customer confidence
  • Retailers who care about the environment and are looking for a way to educate their customers and differentiate their offerings
  • Consumers who want to know exactly where their seafood comes from, and that it was sustainably sourced by people who earn a living wage who need a cost-effective, easy-to-use traceability solution

Learn how you can use KnowYour.Fish to build brand loyalty and earn customer trust.

Seafood supply chains are complex, we make them easier to navigate

We work directly with fisheries and harvesters, using verified catch data from the original harvest, to track seafood all the way to the end retailer, restaurant, or consumer. Each participant in the supply chain interacts with KnowYour.Fish and the information they provide creates a unique CatchID that is a statement of traceability providing species, story, and chain of custody details including harvest dates, temperatures at the time of catch, and shipment details.  KnowYour.Fish also incorporates recognized sustainability rankings and certifications.

seafood traceability software

What is a CatchID?

In essence, a CatchID is like a passport for your fish. It includes everything you need to know about your fish – what it is, where it’s from, and everywhere it’s been on its journey from boat to plate.


Each unique catch is assigned a CatchID that can be traced through the supply chain. This level of detail empowers buyers and customers who value sustainable seafood and fishing practices to discover and verify the journey of their seafood. With seafood fraud a growing concern, CatchIDs make it possible to know exactly what you’re buying and who you’re buying it from and support sustainable seafood purchasing decisions.


What is a CatchID?

CatchIDs are used to support and verify seafood purchasing decisions. Each unique catch is assigned a CatchID that can be traced throughout the supply chain. Your customer will be empowered to look up your CatchIDs to learn more about the sustainable and traceable seafood they are purchasing.

Ready to try it yourself? Explore these sample CatchIDs.

Chinook Salmon

Oncorhynchus tshawytscha

Pacific Oyster

Crassostrea gigas


  • Includes analytics and real-time seafood supply compliance reports to ensure retailers and those in the service industry are meeting their commitments and quickly identifying issues of concern
  • Follows the GDST standard for interoperability
  • Auto links harvest and catch details ranked against well-recognized sustainability programs such as Monterey Bay Aquarium’s Seafood Watch and Ocean Wise
  • Meets local, export, and import regulations – offers highly auditable data processes to assure and improve quality, and eliminate seafood fraud
  • Integrates with electronic reporting and fisheries management platforms such as Vericatch’s FisheriesApp for source catch and delivery details
  • Supports all supply chain configurations – direct sales from harvester to consumer, or comprehensive multi-step and vertically aligned supply chains
  • Creates manageable harvester and vessel profiles for individuals or larger fleets
  • Offers API support for third-party source data and supply chain automation integration
  • Brings source and sustainability transparency to retailers and the food services industry so they can ensure and engage their consumers accurately with informed seafood information.

Are you ready to be a proactive part of a sustainable, traceable, and transparent seafood supply chain?

Call us now at 1-888-221-1953, or fill out this form and we will get back to you ASAP.

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